DETECTING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant challenge to advertisers and publishers alike. Advertisers spend billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, companies have developed sophisticated detection tactics. This a

Banner ads are a prevalent form of online advertising that often appear at the top of web pages. These square advertisements display graphical content to attract target customers. Banner ads are known for their extensive visibility and ability to successfully advertise products or businesses. They often employ eye-catching designs and persuasive ca